Case study

Pacific Staffing cut lead gen time by 95%.

Jordan Berrier, CEO of Pacific Staffing in Salem, Oregon, was sourcing and qualifying leads by hand every single day. I built an AI system that now finds, ranks, and delivers his best leads automatically.

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The client

Pacific Staffing is a staffing agency based in Salem, Oregon, led by CEO Jordan Berrier. Like most agencies, its growth depends on a steady pipeline of client leads, and building that pipeline was a daily, manual grind.

Staffing is a relationship business, but the relationships only happen after the research: finding companies that hire in your niche, figuring out which ones are worth pursuing, and reaching out before a competitor does. That research is exactly the kind of work that quietly swallows a CEO's week.

The problem

Every day, Jordan was searching for prospects, compiling lists, qualifying each one, and writing outreach scripts by hand. Hours of repetitive research before any actual selling could start.

The process depended entirely on his personal effort and memory. On busy days, lead generation simply did not happen, which meant the pipeline ran hot and cold with his schedule.

The build

I built a fully automated AI system around his existing process, with no new platform to learn. It finds the highest-quality leads for his industry, then ranks each one with a score and the reasoning behind it, so he can see at a glance which prospects deserve attention first.

The system delivers everything in a ready-to-export dashboard, with outreach scripts already written for each lead. What used to be hours of research and writing is now a review that takes minutes.

A build like this follows a simple arc. First, the audit: a short call to map how leads were actually being found and qualified. Then a working prototype: a first version delivering real leads within days, refined against Jordan's feedback on which prospects actually fit. Then daily delivery: the system running every morning on its own, with scoring tuned to his industry.

No part of it required Jordan to learn new software or change how he sells. The system fits around the business, not the other way around.

The result

95% of the time, given back.

Lead generation that consumed hours every day now runs on its own. Jordan reviews ranked leads with scripts ready to go, and 95% of the time he used to spend on it came back.

I cannot believe you were able to do this. You literally are getting the hottest leads possible for my industry and cutting down 95% of the time I spend on marketing. Unbelievable.
Jordan Berrier, CEO, Pacific Staffing

95%

less time on lead generation

Before

Hours every day manually researching, qualifying, and scripting leads, dependent entirely on personal effort and memory.

After

An AI automation finds, ranks, and compiles the hottest leads daily, with reasoning and scripts ready to export.

What this means for your business

The pattern behind this build is not unique to staffing. Find the work that repeats every day, map how it actually happens, and build a system that does it automatically while a human keeps the judgment calls. That is the heart of workflow automation.

Results like this also compound. Every hour that lead generation used to take is now an hour spent on conversations that close placements, and the pipeline no longer depends on one person's busiest weeks.

If your team has a daily grind like Jordan's, the free workflow audit is where it starts: a 15-minute call where I find your three clearest automation opportunities.

Run a staffing agency? See what AI automation can do for staffing agencies.